When it comes to jewels and accessories, many people may balk at the concept of purchasing wholesale fashion jewellery. Customers will certainly not be warm to the idea, and even merchants are likely to equate wholesale purchasing to lower quality ‘bulk’ items.
Yet, like with clothing retail, this perception is not entirely accurate. Wholesale fashion jewellery items are often just as high quality as their piecemeal counterparts, and boast a series of advantages and perks when compared to them.
As purveyors of high-quality wholesale fashion jewellery, we at Talbot Fashion are invested in dispelling the notion that ‘wholesale’ or ‘bulk’ means ‘cheap’, ‘tacky’ or ‘low-quality.’ We know the quality of the product we sell, and will happily put it up side by side with piecemeal items from other providers. That is why we make a point of ensuring our customers are made aware of the advantages of buying wholesale fashion jewellery, as well as of the fact that they will not be getting inferior quality merchandise when they opt for this way of purchasing.
It is in that spirit that we have come up with the present article, which lists only some of the many advantages of buying wholesale fashion jewellery, from the point of view of a merchant purchasing from Talbot Fashion. Hopefully, the lines below will help convince our customers that the product we offer is of sufficiently high quality and has enough advantages to constitute a valid choice for stocking up their businesses going forward!
When attempting to run a business, budget is, of course, one of the main considerations to keep in mind at all times. It is the main goal of any businessman to at least break even for the majority of the months in a year, and as such, any measure which can cut costs and save them money without compromising the quality of their products or services will be welcome.
In that regard, buying wholesale fashion jewellery can be an excellent way for the manager of a jewellery and accessories shop to save some money when attempting to replenish their stock. Wholesale merchants are known precisely for offering their wares in bulk, thereby reducing the individual price of each item in the lot and allowing customers to acquire more for less; as such, it is not hard to see how or why this should be a good alternative for traders looking to stock up on fashion jewellery without breaking the bank.
The reason why this does not happen more often has, precisely, to do with the association between wholesale and low-quality items. Because each individual item in a lot turns out cheaper, most business owners assume said item will also be of lower quality when compared to one purchased individually. This fallacy has, however, been costing retailers profits for years, which is why Talbot Fashion is determined to do away with it; we want to show traders that they can maximise their profits by buying wholesale, without losing anything in the quality department as a result!
Under One Roof
Another of the advantages of buying wholesale fashion jewellery, or just wholesale items in general, is the ability to streamline the purchasing process by obtaining all the items from a single provider.
Unlike matters in which price is involved, the true advantages of this particular aspect may not be readily evident; business owners who tend to acquire their wares from different places, locations and companies, however, are likely to understand exactly how and why purchasing everything from the same place significantly simplifies the process of re-stocking. Rather than having to deal with multiple invoices, different delivery dates, varying shipping costs and all the other collateral aspects of having multiple suppliers, retailers who buy wholesale, from a single provider, will have only one invoice to pay, only one number or email to contact, only one delivery date to keep track of and a single amount to bear in mind for postage and shipping. This, in turn, will free up valuable time and mental space they can dedicate to ensuring other aspects of the business are kept abreast of and running to an acceptable standard.
Among the advantages of buying wholesale fashion jewellery, this is the one which most often tends to be overlooked. Yet, once a business owner actually gives it some thought, it is easy to see how having a consistent look across all of a business’s stock could also be considered a positive selling point in favour of buying jewellery wholesale.
In fact, with brand identity being a vital part of the marketing mix, it is important that a business features a consistent style and certain recurring characteristics across all of its items. Most renowned designer brands, for instance, are renowned precisely because of this trait, as people know what to expect and look for when buying items from that brand. As such, it is easy to see how smaller retailers might benefit from adopting the same type of practice as well.
Buying wholesale jewellery gives independent business owners the chance to develop their own brand identity and feature a consistent look across all of their stock. Since most, if not all of their items come from the same provider, it will be easier for the sales experts to find a common pattern which links the pieces together, and which they can turn into a flagship trait of their own brand or business.
As has hopefully become apparent, then, purchasing wholesale does not necessarily mean buying poorly-made or low-quality product. In fact, not only is it not all that negative, it can even offer the buyer some perks when it comes to stocking and managing their business. The lines above presented three of the advantages of buying wholesale fashion jewellery, but those are far from the only positive selling points for this practice. All in all, wholesale is a perfectly valid alternative to piecemeal purchasing, and really should be better appreciated within the retail world.Back to Blog Home